Archive for November, 2007

Bruce Springsteen WMMS Radio ID

Posted in Buzzard Audio on November 29, 2007 by Chris


Kid Leo and Bruce Springsteen at WMMS, April, 1976


Bruce Springsteen and Miami Steve Van Zandt with the WMMS staff, April, 1976

Of the hundreds of celebrity IDs in our library – this one was our most popular. The date was April 6, 1976. Bruce Springsteen’s only visit to WMMS took place the day before he and the E Street Band played the Allen Theater.  He cut this in one take.  Photos by Dan Keefe

WMMS Music Marathon TV spot

Posted in Buzzard on November 27, 2007 by John Gorman

Every contemporary and rock station in Cleveland pushed commercial-free music hours. We wanted to go one-better and did by promoting both our air personalities and long music sweeps. We adopted the slogan – Your “Music Marathon Station,” a subtle acronym for M-M-S and enlisted our air talent to sell the position. We wanted to differentiate our music sweeps from the competition. While they sold “commercial-free hours,” we promoted the number of songs played in a row. An hour of commercial-free music on our competition was “a 13-song music marathon” on WMMS. Sometimes we’d go over the limit (“we promised you 13 – and gave you 15”) – but never under. By promoting the number of songs – rather than length-of-time – offered us a unique position that was difficult to imitate.

Mac’s Backs Booksigning

Posted in Buzzard Photos on November 26, 2007 by Chris

Photos have been added from the signing at Mac’s Backs Paperbacks in Cleveland Heights on Fri, Nov 23. You can see them here

On the book tour . . .

Posted in Buzzard on November 26, 2007 by John Gorman

I have to tell you how much I’m enjoying the book signings and the opportunity to meet our WMMS listeners from the seventies and eighties. I’ve even met sons and daughters buying the book for their parents (“My Dad still has his old Buzzard shirts”). There’s also a lot of “My Mom and Dad turned me on to….” (fill in the artist). Rock and roll is timeless.
For most of my career, I stayed behind the scenes. I had a championship team that deserved to be front-and-center. It amazes me that twenty to thirty-plus years later so many of our listeners from that era can still run down the names and times our staff was on-the-air, including our part-timers and everyone’s weekend shifts.
WMMS was a creative environment. When I read about new innovative, pioneering companies, it reminds me of the passion and excitement that generated throughout the station back then.
Most of all, it was you – our listeners – providing us with unremitting suggestions, requests, and comments. You supplied the energy to keep the Buzzard flying.
One piece of bad news. I’ve been taking pictures of everyone at book signings and planned to put them on this site. Regrettably, I had a faulty memory card in my camera. When I transferred the photos to the site, most corrupted. If you were at one of the earlier signings and can do so – please stop by the next one in your area (no, you don’t have to buy another book – though I won’t discourage you from doing that) so I can, as Peter Wolf used to say, put your face in the place. And if I haven’t met you yet, I look forward to doing so at one of my upcoming appearances in your neighborhood.

Radio and Records

Posted in Buzzard Media on November 19, 2007 by Chris


Check out this article by Mike Doyle from Radio and Records, the radio industry’s top trade weekly, about the book. Click on the image to enlarge.

Borders Strongsville Booksigning

Posted in Buzzard Photos on November 16, 2007 by Chris

100_0163.jpgPhotos have been added from the signing at Borders Books & Music in Strongsville on Thu. Nov 15. You can see them here

John Gorman on Maxwell’s Show on WMMS

Posted in Buzzard Photos on November 15, 2007 by Chris

100_0147.jpgCheck out photos from John Gorman’s visit to the Maxwell Show on WMMS, here.

More photos from the Media Party have been added

Posted in Buzzard Photos on November 14, 2007 by Chris

We’ve added more photos from the Media Party at Light Bistro. Check them out here

David Helton: The Artist

Posted in Buzzard Photos on November 13, 2007 by Chris

David Helton.jpg

Here is a shot of artist David Helton with the just-completed cover.

Boom: Serving the Universe…. top of the hour ID

Posted in Buzzard Audio on November 12, 2007 by Chris