The abridged story of the Buzzard from the Cleveland Press, Sept. 29, 1977
Until June 1982 Cleveland was a two newspaper city.
Both the Plain Dealer and the Cleveland Press featured Friday tabloid-size entertainment magazines. Jane Scott was the primary music and radio writer for the Plain Dealer’s Friday magazine while Bruno Bornino and Harriet Peters handled those duties for the Press.
The formats of the two Friday supplements were nearly identical.
This Bruno Bornino-written piece appeared in the Friday, September 29, 1977 Cleveland Press.
By this time we already had over a million WMMS Buzzard items in circulation – from bumper stickers to T-shirts and jerseys. We were also outselling Indians, Browns, and Cavs merchandise.
More on the birth of the Buzzard can be found in The Buzzard, Chapter 7