When you don’t feel like getting up to change the record…

The rationale for creating a mascot for WMMS was to provide a character that we could animate and place in real-life situations, emulating our listeners’ lifestyle.     

This inspiring full-page print ad, from mid-to-late 1974, got the message across that where there’s rock and roll, there’s sex – and lots of it!  

We were still experimenting with the Buzzard character while developing its personality. This was the only ad where we used multiple Buzzards in a print ad – and for good reason.

Much more on the Buzzard can be found in The Buzzard, Chapter 7

Art by David Helton

Ad courtesy of J.D. Kunes’ collection