When you don’t feel like getting up to change the record…
The rationale for creating a mascot for WMMS was to provide a character that we could animate and place in real-life situations, emulating our listeners’ lifestyle.
We were still experimenting with the Buzzard character while developing its personality. This was the only ad where we used multiple Buzzards in a print ad – and for good reason.
Much more on the Buzzard can be found in The Buzzard, Chapter 7
Art by David Helton
Ad courtesy of J.D. Kunes’ collection